Clik here to view.
The Best Paid Tools for Online Brand Monitoring
This is the final article in our series about social media monitoring. So far I have explained the reasons and benefits of monitoring your brand and products online. I also gave you the description of...
View ArticleOur Support for All Those Who Have Suffered in the Balkan Floods
I was very distressed to learn about the catastrophic floods that have swept large parts of Serbia, Bosnia and Croatia. I was shocked to witness the extent of the devastation in the region and the loss...
View ArticleWhy current approaches to training are flawed
Why we need a new approach to training in brand communications I have attended many courses over the last decade and I have come to an increasing realisation that much training, despite its best...
View ArticleClik here to view.
Brand Extensions: Luxury Cars & Handbags
The allure of brand extensions has always been strong, especially for the luxury sector, which operates on high gross margins. Luxury is relative — what is luxurious for someone (depending on their...
View ArticleClik here to view.
Your Online Social Influence
Your Online Social Influence Social influence is one of the most important elements to emerge from the social web. Online influence and reputation are driven by many factors and the purpose of this...
View ArticleClik here to view.
A Brief Guide to Producing Compelling Infographics
A Brief Guide to Producing Compelling Infographics The way we process and share information has significantly changed since the start of the 21st Century. The principal cause has been the sheer amount...
View ArticleClik here to view.
Crisis Management — A New Reality
Crisis Management: A New Reality Executive summary Crisis management is itself in a crisis – as a concept and critical business capability, current approaches are inadequate to protect organisations...
View ArticleClik here to view.
Trends that are making brands re-think stakeholder relationships
Trends that are making brands re-think stakeholder relationships Two distinct macro trends have been challenging the way brands market and engage with their customers over the last few years. The first...
View ArticleReputation Management: The Need to Take a Broader View
Much has been written about reputation management and its importance to individuals and organisations. Having recently conducted a literature review I was struck by the sheer quantity and variety of...
View ArticleClik here to view.
A PR Story – An Interview with LSPR’s Senior Trainer
Public Relations has become so prominent in today’s society that there is no place where it doesn’t exist. A good PR team can be brought together with training, influencing your company’s reputation...
View ArticleClik here to view.
Emma Watson and the Importance of Consumer Engagement
Last month actress and UN Women Goodwill Ambassador Emma Watson, 25, announced that she was creating a Feminist book club named Our Shared Shelf on Goodreads. The club, which encourages anyone to join...
View ArticleLSPR Article: Vocabulary & Executive Success
It is generally recognised that when someone has an extensive vocabulary they are more able to explain themselves and communicate with greater accuracy and clarity. Yet, does this advantage extend to...
View ArticleHow Content Marketing Can Help Your Business
Content marketing is the process of creating and providing consumers with content that is valuable, relevant and has a purpose. Your brand should be retaining loyal consumers, otherwise they may look...
View ArticleClik here to view.
Successful Selling is all about Managing a Successful Relationship
Recently, I came across an article about developing and maintaining successful relationships with alumni and clients-to-be, to ensure successful selling. The article suggested a four-stage process:...
View ArticlePublic Relations and creativity in an SME
Public Relations has changed vastly over the past 15 years and is no longer a profession that you can live without. It is something that should be intrinsically ingrained into every business from the...
View ArticleClik here to view.
Communication Professionals: will they sink or swim?
This summer’s Rio Olympics will be a great platform for the communication professionals to showcase their winning streak. This is in terms of creating positive brand positioning, developing loyalty,...
View ArticleClik here to view.
How NOT to do PR — The Importance of Media Training
Theresa May has arrived into No. 10 in a defining point of the UK’s history, by becoming the next Prime Minister after David Cameron. The current political climate is shaping up to what it ought to...
View Article
